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Privacy Policy

August 21, 2022

Introduction ​​


Welcome to)! If you're here, it's because you believe it's possible to make a difference.

When you use our website, you entrust us with your data and information so that we can make it possible to hire our products and services and also to deliver you the best experience possible. We are committed to maintaining this trust that has been placed in us and to always treating your personal data with security, privacy and transparency.


In this sense, this Privacy Policy (“Policy”) explains in a clear and accessible way how your information and data will be collected, used, shared and stored through our systems, as well as your rights in relation to this data.


Who we are


For the purposes of this Privacy Policy, you must consider MEU PÉ DE ÁRVORE LTDA – ME, a legal entity governed by private law, registered in the National Registry of Legal Entities of the Ministry of Economy (“CNPJ/ME”) under No. 30.310.220/ 0001-82, headquartered at Rua Rafael Vaz e Silva, n. 3.335, Bairro Liberdade, Porto Velho – State of Rondônia, CEP 76.803-847 as Controller of your personal data, that is, the company responsible for making decisions about the treatment of your personal data.

After reading this Privacy Policy, if you have questions, complaints, want to exercise your rights related to your personal data or communicate about this matter, you can contact our Person in Charge at the following email address: juridico@

Applicability of this document

This Policy applies to data collected by Meu Pé de Árvore (MPA) through its owned websites (collectively, “Websites”), as well as through our applications (the “Services”) and forms:

Websites: Websites are a platform that offers the following services: provision of information about MPA and its products, access to the login page in MPA systems and registration to express interest in MPA products accessible through the URL:_cc781905-5cde- 3194-bb3b-136bad5cf58d_ .


Blog: the Blog is a platform that offers the following services: provision of information and content, as well as registration to express interest in MPA products, accessible through the URL:  https://www


Whether you are a customer, prospect, supplier or partner, employee or anyone else who interacts with us in any way, this Policy applies to you. Also, if you are just visiting our site, this Policy also applies to you.


about the document


Acceptance of our Policy will be made when you access the Websites. This will indicate that you are aware and in full agreement with the collection of data to be used by our company for the specific purposes described herein, as well as expressly agreeing to provide only true, current and accurate personal data and not to change your identity or your personal data in any way in accessing and using our products or services.


There is also, as long as authorized, the possibility of sending marketing emails, which allows you to receive news about our products and other updates, and consent may be withdrawn at any time if you change your mind, through the procedure detailed later.

This Policy is divided as follows to facilitate its understanding:


What information the Websites collect


How the information collected by the Websites is used


How, when and with whom the MPA shares your information


What rights do you have over the information we collect


How the MPA retains your information


How the MPA protects your information


Updates to this Privacy Policy


Applicable law


Data collection may occur through voluntary provision, when requesting, contracting or using our products or services, or automatically, from every interaction you make with the Websites. Accordingly, we collect the following types of information:

1.1. Information you provide to us

That includes:

  • Registration data. When you register on the Websites, you may provide us with information such as Login, Password, Full Name, Occupation, Company Name, Email Address, Telephone/Mobile Number and Credit Card Details (if you make payments).

  • Payment data. When you make payments on the Websites, payment data such as the date and time, amount and other details of the transaction may be stored, which may also be used for fraud prevention purposes. In this way, we can provide you with a safe and suitable environment for you to carry out your transactions.

Any payment card information you use to make a purchase with the MPA is collected and processed directly by the available payment method, and we will never receive or store your full payment card information. You should review the payment method's Privacy Policy before making a purchase, which can be accessed through the " IN DEVELOPMENT" link.


The collection of this data will occur through voluntary provision, when you fill in the forms available on our websites, agreeing to the respective collection.

1.2. Information generated through tools when you use our Website

We collect the following generated information:

  • Access logs. The Websites automatically collect application access logs, which include the IP address, with date and time, used to access the Websites. These data are required to be collected, in accordance with Law 12.965/2014, but will only be provided to third parties with your express authorization or through a lawsuit.

  • Usage data. We collect information about your interactions on the Websites, such as your browsing, the pages or other content you access or create, your searches, participation in surveys or forums, and other actions.

  • Communications with the Websites. When you communicate with the Websites, we collect information about your communication, including metadata such as the date, IP and time of the communications and all of your content, as well as any information you choose to provide.

  • Cookies and similar technologies. We use cookies, which are text files generated and stored on your browser or device by websites, applications and online advertisements. Cookies may be used to improve and personalize the user experience on the Website, divided into:

i. Necessary Cookies: These are cookies that allow you to browse the website and use essential features.

ii. Session cookies: last as long as the browser is accessed.

iii. Persistent cookies: they remain on the user's computer or device after the user closes the browser, and last for the period specified in each cookie. These cookies are used to analyze user behavior and establish standards so that we can improve the functionality of our website.

iv. Cookies Analytics: present information about traffic and interaction with the website. Which sites were previously visited before entering the site.

v. Ad Cookies: These are used by advertising companies hired to collect user browsing information in order to present ads that they believe are relevant and measure the performance of these ads and digital materials.

saw. User interaction cookies: allow you to customize the interaction on the website according to the information previously collected from the user when browsing the website.

vii. Web Beacons/Clear Gifs: Provides information on whether the site or digital material has been accessed for web analytics and page visits.

If you wish, at any time you can choose to limit, block, delete or disable cookies through your internet browser settings.

However, please note that by doing so, some features of the site may not function properly, which may prevent you from benefiting from some of our features.

The data mentioned above will be collected from technologies provided by third parties to provide support for performance, functionality and advertising, as well as the optimization of use with users, improving their experience.

In our case, the tool used for this is Google Analytics, which will make that tool also receive this activity data, which is why it is recommended that you read the Privacy Policy related to this tool at the link https:/ / to understand how your personal information will be used by this provider.


 2.1. authorized uses

We care a lot about your privacy. Therefore, all data and information about you are treated as confidential and we will only use them for the purposes described and authorized by you, mainly so that you can fully use the Websites, always aiming to improve your user experience.

In this way, we may use your data to:

  • Allow you to access and use all functionality of the Websites;

  • Provision of services and supply of contracted products;

  • Send you messages regarding support or service, such as alerts, notifications, and updates. You cannot opt out of receiving these messages as they are considered part of the Services;

  • Communicate with you about products, services, promotions, news, updates, events and other matters that you may be interested in. You can always opt out of these communications by following the opt-out instructions in the message or by contacting us using the contact information listed below;

  • Analyze user traffic in our applications;

  • Carry out targeted advertising according to your tastes, interests and other collected information;

  • Customize the Website to adapt it more and more to your tastes and interests;

  • We create new services, products and features;

  • Detection and prevention of fraud, spam and security incidents. We may use your personal data to ensure the security of your access and, as we deem appropriate, to investigate or prevent violations of law or our Agreement; to protect the Services; to protect the community's rights, privacy, security or property; and to protect, investigate and prevent fraudulent, harmful, unauthorized, unethical or illegal activities;

  • Verify or authenticate information provided by you, including by comparing it to data collected from other sources;

  • Better understand user behavior;

  • Compliance with orders from judicial, administrative and supervisory bodies; Compliance with legal and regulatory obligations (laws, regulations and resolutions).

Eventually, we may use data for purposes not provided for in this Privacy Policy, provided that it is within your legitimate expectations. Any use of your data for purposes that do not comply with this prerogative will be done with your prior authorization.

2.2. monitoring

MPA reserves the right to monitor the entire platform, mainly to ensure that the rules described in our Terms of Use are being observed, or that there is no violation or abuse of applicable laws.

2.3. User deletion

MPA reserves the right to exclude a given user, regardless of the type, if this Policy or the Terms of Use are not respected. As we cherish the good relationship with users, we recognize that they have the right to seek to understand the reasons and even contest them, which can be done through the e-mail .



All data, information and content about you may be considered active in the case of trades in which the MPA is a part. Therefore, we reserve the right, for example, to include your data among the company's assets if it is sold, acquired or merged with another. By means of this Policy you agree and are aware of this possibility.

MPA reserves the right to provide your data and information about you, including your interactions, if legally required to do so, an act necessary for the company to comply with national laws, or if you expressly authorize it.

It is important to note that the MPA operates together with other companies, integrating with some tools to ensure the operation of our products and services, namely: Rdstation, Google Drive, Flor de Jambu, Toque Amazônico and Meta (Facebook and Instagram).

In addition, we provide links to third-party websites as a convenience to the user. These links do not constitute an endorsement or referral to the linked sites. Linked sites have separate and independent Privacy Policies, notices and terms of use. We have no control over these websites and therefore have no responsibility for the way in which the organizations operating these linked websites may collect, use or disclose, protect or process personal data. We encourage you to read the Privacy Policy of each website you visit. The following links are part of this redirect available: Facebook, Youtube, Linkedin, Twitter and Instagram. Therefore, by clicking on any redirection button on these portals mentioned above, you will be automatically taken to the respective Platform, without any capture of login data on these service providers by the MPA, which is why it is important for you to analyze the privacy policies and terms of use that regulate the aforementioned platforms.


You can always choose not to disclose your data to us, but please keep in mind that some of this data may be necessary to use the functionality of our Website. Regardless of this, you will always have rights regarding the privacy and protection of your personal data.

Therefore, below we summarize all the rights you have under Brazilian sectoral laws relating to data protection and the General Data Protection Law (“LGPD”), namely:

4.1. Right to confirm the existence of treatment. This right allows you to confirm that your personal data is being processed.

4.2. Right of access. This right allows you to request and receive a copy of the personal data we hold about you.

4.3. Right of rectification. This right allows you, at any time, to request the correction and/or rectification of your personal data, if you identify that some of them are incorrect. However, for this correction to be effective, we will have to check the validity of the data you provide us.

4.4. Right of exclusion. This right allows you to ask us to delete, in whole or in part, the personal data we hold about you, which are treated unnecessarily, excessively or in violation of the law. All data collected will be deleted from our computing environment when you request it or when it is no longer necessary or relevant for us to offer you our services, unless there is any other reason for its maintenance, such as a possible legal and/or regulatory retention obligation. of data or the need to maintain them to protect the rights of the Websites, as well as in case the excess, lack of need or non-compliance with the law is not found.

4.5. Right to request anonymization or blocking or deletion. Anonymization is the removal of the possibility of direct or indirect association of the data subject. We emphasize that any request for data anonymization may be denied, in whole or in part, when there are legal and/or regulatory issues that may prevent the fulfillment of the request, or even due to the high degree of technical and operational difficulties for the process. We also emphasize that anonymized personal data may be kept for an indefinite period, under the terms of the Law. Blocking is the request for the interruption, temporarily or permanently, of the processing of all or some of your personal data, unless another legal hypothesis applies that makes the continuation of the treatment necessary.

4.6. Right to portability. We will provide you, or third parties you choose, with your personal data in a structured and interoperable format.

4.7. Right to information on shared use of data. We will provide you with information about which third parties (public and private entities) we share or from whom we receive your personal data.

4.8. Right to revoke your consent. You have the right to withdraw your consent to the terms of this Privacy Policy. However, this will not affect the legality of any processing carried out previously. If you withdraw your consent, we may not be able to provide certain services. Withdrawal of consent can be done at any time by contacting us at .

4.9. Right to review automated decisions. You also have the right to request the review of decisions made solely on the basis of automated processing of your personal data that affect your interests, including decisions aimed at defining personal, professional, consumer and credit profiles and/or aspects of your personality.

At any time and free of charge, you can exercise the rights listed above, simply by contacting our Person in Charge at the following email address .

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise your other rights). This is a security measure to ensure that personal data is not disclosed to anyone who is not entitled to receive it. We may also contact you to obtain further information regarding your request.

Your requests in simplified format will be answered promptly, but if your request is more complex and takes more time or if you have made several requests, they will be answered within 15 (fifteen) days from the date of the request, under the terms of the LGPD.

In these cases, we will indicate the reasons in fact or in law that prevent the immediate adoption of the measure.


Personal data will only be kept for as long as is necessary to fulfill the purposes for which we collected them, and also for the purpose of complying with a request from competent authorities or any legal or contractual obligations that are inherent.

Thus, personal data will be deleted when they are no longer necessary for the purposes for which they were collected, or when requested by you, except in the event of need to comply with legal or regulatory obligations, and for the exercise of your rights in legal proceedings or administrative.


All your data is confidential and only people with the proper authorizations will have access to it. Any use of these will be in accordance with this Policy. MPA will use all reasonable market efforts to ensure the security of our systems and your data through the use of the Website.

All your information will be, whenever possible, encrypted, if it does not make its use by the platform unfeasible. You may request a copy of your data stored on our systems at any time. We will keep data and information only as long as they are necessary or relevant for the purposes described in this Policy, or in the case of periods predetermined by law, or as long as they are necessary for the maintenance of MPA's legitimate interests.

The MPA considers your privacy extremely important and will do everything in its power to protect it. However, we cannot guarantee that all data and information about you on our platform will be free from unauthorized access, especially if you share the credentials necessary to access our application. Therefore, you are solely responsible for keeping your password in a safe place and sharing it with third parties is prohibited. You undertake to notify the MPA immediately, through secure means, of any unauthorized use of your account, as well as unauthorized access by third parties to it.

Therefore, to protect your personal information, we take relevant precautions to ensure that it is inaccessible and that this information is not accessed, disclosed, altered or destroyed.

If you believe that your personal information has been used in a way that is incompatible with our Privacy Policy, you can contact us at the same email address ( ).


MPA reserves the right to change this Policy as often as necessary and at any time, in order to provide you with more security, convenience, and increasingly improve your experience. That is why it is very important to access our Policy periodically. To make it easier, we indicate at the beginning of the document the date of the last update. If relevant changes are made that give rise to new authorizations from you, we will publish a new Privacy Policy, subject again to your acceptance.



The practices described in this Privacy Policy only apply to the processing of your personal data in Brazil and are subject to applicable local laws, in particular Law 12.965/2014 (Marco Civil da Internet) and Law nº 13.709/2018 (General Law of Protection of Personal Data, or “LGPD”).

This document is governed by and shall be interpreted in accordance with the laws of the Federative Republic of Brazil. The Forum of the District of Porto Velho, Rondônia, is elected as the competent to resolve any issues arising from this document, with express waiver of any other, however privileged it may be.

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